Privacy Policy

Bloomingville A/S (”Bloomingville”) gives high priority to data security and confidentiality. This Privacy Policy establishes clear instructions for Bloomingville’s way of processing your personal data. The following explains how we use the personal data which you provide and/or give when visiting our website and when using the various services on our website. The Privacy Policy may be changed without notice, and the most recent version will always be available on our website.

1. Data controller and contact information

This website is operated and owned by:

Bloomingville A/S
Lene Haus Vej 1-5
DK-7430 Ikast

CVR: 27919081
Telephone: +4596264645

2. Collection of personal data, purpose and legal basis for the processing

Your use of our website and/or services entails collection of personal data about you. The personal data which we collect may for example be your name, email address, delivery address, phone number and similar identification details, information about an online purchase and about your navigation on the website.

Collection, purpose and legal basis for the processing of your personal data occur in one or more of the below cases:

When buying goods online on The purpose of the collection is the execution of your order in our web shop and observance of general legislation, e.g. accounting and financial statements, and the legal basis is article 6(1)(b) and (c) of the General Data Protection Regulation.

When signing up for Bloomingville's newsletter. The purpose of the collection is to send you relevant newsletters, and the legal basis is article 6(1)(a) of the General Data Protection Regulation.

When signing up as a customer with Bloomingville. The purpose of the collection is to manage your customer relationship and to provide you with the benefits that result from the relationship, see article 6(1)(b) or (f) of the General Data Protection Regulation.  

When browsing on, see the separate section re. the Cookie Policy (section 6).

Please note that use of your personal data to send marketing material only occurs if you have given your prior express consent unless law permits us to contact you or your company without your having given your prior consent.

Bloomingville keeps statistics of the areas of the website that our users visit and the products that the users prefer. These data contain no personal data. The data collected are used to obtain knowledge of the users’ use of the website. That information is used to improve the website. However, we use data about all of our users’ navigation to understand how our users as a group use, and we use that background to improve the website. We cannot see where you come from or where you surf to on the Internet when you leave our site. Furthermore, we collect information about the products that our users prefer as a group. That information is also used to improve the website. We do not sell or in any other way pass on information about our users’ use and navigation on our website, and we do not sell or pass on your purchase information to any third parties.

3. Disclosure to other data controllers

Your personal data are generally not passed on to third parties without your permission. However, data for the purpose of goods delivery are passed on to the carrier used by Bloomingville.

In certain circumstances and according to legislation, it may be necessary to pass on information to public authorities or the police. For example, information may be passed on to the police in case of suspicion of credit card fraud.

In case of restructuring or the sale of the company in whole or in part, any disclosure in that context will be according to the legislation on the processing of personal data in force from time to time.

4. Shared with data processors

Your personal data are shared with Bloomingville's partners who provide services on Bloomingville’s behalf, e.g. in connection with the sending of newsletters, tracking, marketing and data analysis. These partners process personal data on behalf of Bloomingville only and according to Bloomingville’s instructions.

5. Erasure of personal data

We erase your personal data when we no longer need to process them to fulfil one or more of the purposes stated in section 3 above. However, the data may be processed and stored longer in depersonalised form.

No personal data necessary to manage the customer relationship will be erased. Other data will be erased following 5 years + the current year.

When unsubscribing from newsletters, you will be unsubscribed immediately, but documentation for the consent originally given will be saved for two years.

6. Cookies

We use cookies on our website. More information about the use of cookies is available in our Cookie Policy

7. Security

We have implemented security measures to make sure that our internal procedures live up to our high security standards. Thus, we strive to protect the quality and integrity of your personal data in the best possible way.

8. Your rights

According to the General Data Protection Regulation, you have a number of rights in relation to our processing of data about you. Please contact us if you would like to exercise your rights.

The right to see data (right of access)

You are entitled to access the data we process about you and a number of other data.

The right of rectification (correction)

You have the right to have incorrect data about you rectified.

The right of erasure

In certain cases, you have the right to have data about you erased prior to our normal, general erasure.

The right to limit processing

In certain cases, you have the right to have the processing of your personal data restricted. If you have the right to have the processing restricted, we may only process future data - except for storage - with your consent or for the purpose of the establishment, exercise or defence of legal claims or to protect a person or important public interests.

The right to object

In certain cases, you have the right to object to our otherwise lawful processing of your personal data. You may also object to the processing of your data for direct marketing.

The right to transmit data (data portability)

In certain cases, you have the right to receive your personal data in a structured, commonly used and machine-readable format and to have your personal data transmitted from one data controller to another without hindrance.

More information about your rights is available in the Danish Data Protection Agency’s (Datatilsynet) guide about the right of data subjects on

9. Revocation of consent

You may at any time revoke any consent given. We will then erase your data unless we can continue the processing on a different basis. If you would like to revoke your consent, please contact us at or +4596264645. You may at any time unsubscribe from the newsletters by clicking on the link ”unsubscribe” in the newsletter.

10. Links to other websites etc.

Our website may contain links to other websites or to integrated websites. We are not responsible for the content of other companies’ websites or their practice in connection with the collection of personal data. When you visit our websites, you are encouraged to read the owner’s policy on the protection of personal data and other relevant policies.

11.  Changes of data etc.

If you would like for us to update, change or erase personal data which we have registered about you, if you would like access to the personal data processed about you or if you have any questions regarding the above guidelines, please contact us at or +4596264645. You can also write to us at the following address:

Bloomingville A/S
Lene Haus Vej 1-5
7430 Ikast

11. Right of complaint

If you would like to complain about the processing of your personal data, you can contact us via e-mail, telephone or letter as stated in section 11 above. You can also contact the Danish Data Protection Agency. See contact information on 

Last updated January 6th, 2021